Reece AI

Reece Aitchison · South Africa

Small software that quietly does the job.

I build the unglamorous things a small business actually needs — the loyalty card that isn't a piece of cardboard, the till that remembers a regular, the admin that stops eating your evenings.

See what that looks like

Current work

A loyalty programme built for a real shop

A digital stamp card for a four-store retailer. The customer gives their phone number at the till and that's the whole interaction — no app to install, no card to lose, no staff training worth the name. Rewards unlock on their own. The owner sees who's coming back, and how often.

At the till

Staff type a phone number. A stamp lands. That's it — under three seconds, on whatever device is already on the counter.

For the customer

A link, not an app. Their card fills up as they visit, and tells them plainly when a reward is ready.

For the owner

Who's loyal, who's drifted, what a reward actually costs you — without reading a spreadsheet.

Me and the team

One person, and a great deal of leverage

I work the way a small studio works, except the studio is AI. I decide what gets built and why, I set the standard, and I'm the one who says whether it's good enough. The machines do the typing.

I'm open about it because it's the entire point. It's how one person can turn an idea into something working, properly, in days rather than months — and why the price of doing this well has changed.

Get in touch

Tell me what's annoying you

If something in your business is done by hand and shouldn't be, that's usually where I start.

aitchisonreece@gmail.com